Becoming a Discount Grocery Supplier.
How each retailer buys, what it asks for, and a quick prep list to check your fit.
Estimated private label sales
Annual, U.S. (H-E-B includes Mexico). Dollar Tree: limited — mostly manufacturer-controlled brands.
ALDI~$26BTrader Joe's~$16BH-E-B~$14BDollar General$2.3B+Family Dollar~$1.6–2.1BLidl~$1.6BStore count
Latest reported or estimated.
Dollar General21,000+Dollar Tree~9,400Family Dollar~7,100ALDI2,600+Trader Joe's660+H-E-B~455Lidl~200PLAID Grocery estimates from public sources, rounded, as of October 2026. Dollar General figure is Clover Valley only (FY2023). See each guide for sources.
How to Become an ALDI Private Label Supplier
ALDI is one of the fastest-growing grocers in the U.S. and sells almost nothing but its own brands. That makes it one of the biggest private label opportunities in the country — and one of the most demanding.
LidlHow to Become a Lidl US Private Label Supplier
Lidl US is smaller than ALDI, but it is roughly 80% private label and openly looking for suppliers who will grow with it. For the right manufacturer, Lidl can become a top-tier account.
Trader Joe'sHow to Become a Trader Joe's Supplier
Trader Joe's sells mostly under its own label, rotates products constantly, and keeps its suppliers' names quiet. It rewards distinctive products — not just cheaper copies.
H-E-BHow to Become an H-E-B Supplier
H-E-B is a $50 billion Texas grocer with a deep own-brand program and a well-known preference for local suppliers. It is one of the few large retailers with a clear, public front door.
Dollar GeneralHow to Become a Dollar General Supplier
Dollar General has more stores than any other U.S. retailer, and most of its sales are consumables. Its Clover Valley private brand is one of the largest in value retail.
Dollar TreeHow to Become a Dollar Tree Supplier
Dollar Tree built its business on a single price point. Today it sells at $1.25 and a growing range of multi-price items — and in food much of what it sells comes from manufacturer-controlled brands built for those price points.
Family DollarHow to Become a Family Dollar Supplier
Family Dollar became an independent company in 2025 and is reshaping its stores and supply chain. For suppliers, a new owner means new decisions — and an intense focus on cost.
Ready to Win in Discount Grocery?
Tell us what you make and who you want to sell to. We'll tell you, honestly, where you fit.